About Symmetry

Karen Louise Floyd
Founder | Chartered PR Strategist | ICF-Certified Coach
Communicator. Coach. Creator. Connector.

I’ve spent over 25 years helping people and organisations tell their stories, lead with purpose, and navigate the moments that matter most, from global PR campaigns and crisis communications to coaching CEOs, founders, and future leaders.

At the core of my work is a belief in alignment between what we say, what we stand for, and how we lead. Whether I’m shaping strategy, supporting a leader through reinvention, or helping a team reconnect and thrive, I bring insight, integrity, and a deeply human approach to growth.

My Experience Includes:

• Global leadership roles in PR and strategic communications as a Chartered Public Relations professional certified by the CIPR

• Accredited Executive, Leadership, Career, Communication & Teams Coach (International Coaching Federation + Peernovation)

• Strategic advisor to purpose-driven businesses and non-profits

• Mentor, facilitator, and retreat leader

• Speaker on leadership, communication, and empowerment

Rooted in lived experience and guided by empathy, I support my clients in stepping into their full presence with courage, clarity, and purpose.

I've spent more than two decades helping people and organisations around the world find their voice, share their message, and lead with authenticity.

After graduating from university, my career began with an administrative function supporting the Moroccan Ministry of Fisheries, based in Gran Canaria and Madrid. I was no stranger to living abroad, having already lived in France, Russia, and Spain as a student. I found the commercial fishing industry fascinating, and I got to use all my languages.

I then returned to the UK as the internet was emerging and spent seven years as the managing editor of a global digital platform serving the commercial fishing and aquaculture industries, which grew to more than a million users. It was a fantastic experience in many ways, particularly the global travel and leading a fully remote team of photographers, journalists, editors, translators, and administrative staff.

Another professional highlight was founding Symmetry in 2008 and growing from the UK to have international reach. Obtaining a professional diploma in PR and, years later, becoming certified by the CIPR as a Chartered Practitioner after rigorous testing on ethics, strategy, and leadership were milestones. Additionally, branching into coaching, which feeds my soul, and obtaining a professional diploma in integrative coaching, as well as a certification in Peernovation coaching for teams, were important to me.

I now combine my communications expertise with ICF-accredited leadership, communication and career coaching, supporting executives, founders, and rising professionals to lead with purpose and communicate with confidence.

What Guides My Work:

I believe in the power of aligned visibility — not just getting attention, but getting seen for the right things. Whether I’m building a PR strategy for a visionary company, guiding a CEO through a transition, or helping a high-potential client step into a more visible role, I bring a rare mix of strategy, soul, and straight-talking insight.

My work is rooted in empathy, integrity, and transformation — and shaped by real experience. I’ve led teams across cultures, navigated high-stakes situations, built a life and business from the ground up, and supported others to do the same.

Areas of Expertise:

• Strategic PR, thought leadership & brand positioning

• Leadership coaching for executives & senior teams

• Career development for mission-driven professionals

• Communication coaching for visibility & influence

• Crisis comms and stakeholder engagement

• ESG, CSR
  
  

A Little More Personally:

I’m British, fluent in Spanish and French, with some rusty Russian! I’ve lived and worked in multiple countries, led multicultural global teams, and bring a cross-cultural lens to everything I do. I'm also a certified Active Dreaming teacher, and I draw on deep intuitive and reflective practices in my life and work.

When I’m not coaching or strategising, you’ll find me writing (co-author of two books, one an international best-seller), hiking in nature, hosting retreats, or spending time with my two rescue cats, Tika and Bonnie. I love animals and have had the honour of living with many horses, cats and dogs throughout my life.