About Me

Strategy with soul.
Straight-talking insight.
Thirty years of experience that have actually been lived.

Karen Louise Floyd
Founder | Chartered PR Strategist | ICF-Certified Coach
Communicator. Coach. Creator. Connector. Advisor. Speaker.

Who I Am

I am a British executive coach, strategic advisor, Chartered communications professional, and non-executive director. For thirty years, I have worked at the intersection of leadership, communication, and organisational performance — as a practitioner, an executive, and a coach.

I have held global CEO and CMO roles and founded my independent practice in 2008. I have worked with senior leaders at organisations including Google, Samsung, L'Oréal, LEGO, Advantech, and Concentrix, across technology, consumer, financial, and industrial sectors. I hold Chartered PR status with the Chartered Institute of Public Relations (CIPR), am ICF-certified as an executive coach, and am a CIPR Council Member (2025-2027).

I don't just advise across cultures. I've lived them.

I have lived in Russia, France, Spain, and the UK, and worked extensively with the US, Norway, Morocco, and South Korea. My career has taken me from managing high-stakes commercial operations across North Africa, Russia, and Switzerland, to a Silicon Valley accelerator programme, to coaching senior leaders in some of the world's most complex organisations. That range is not incidental — it is the foundation of what I bring.

The experience I bring is not only professional. I have navigated grief, business loss, and the kind of rebuilding that happens when life removes the scaffolding entirely. When I work with a leader carrying more than they can show, I know that territory — not theoretically, but from the inside.

I work with leaders where the stakes are high, the margin for error is small, and legacy matters.

CREDENTIALS

ChartPR, DipCIPR, MCIPR · ICF Certified Executive Coach · Certified Peernovation Coach · Certified Teacher of Active Dreaming · CIPR Council Member · Former Global CEO & CMO · TINC Silicon Valley Accelerator alumna · Non-Executive Director

LANGUAGES English · French · Spanish · Russian

A smiling woman wearing a baseball cap leans against a brown horse standing in a stable stall.

I believe that most leaders already know what they need to know. The intelligence is there. What gets in the way is the organisational culture that systematically suppresses it, the communication habits that obscure it, and the inner noise that drowns it out.

My work — whether coaching, advisory, or communications — is about clearing the interference so that the signal comes through.

WORK WITH KAREN

A SELECTION OF PAST AND PRESENT CLIENTS

TESTIMONIALS

Karen combines deep empathy with real-world leadership expertise. She helped me build genuine confidence, quiet my inner critic, and show up as the leader I want to be. Her warm, insightful coaching always left me feeling seen, focused, and empowered. Highly recommended.

Andrii Zhupanenko, Director of Engineering, TaskHuman

Partnering with Karen for coaching has helped me navigate high-stakes company transitions. I've gained confidence and clarity. My English and general communication skills have improved. I'm a better person and leader. I feel entirely at ease opening up to her.

Philip Lee, CEO - Dr G / Gowoonsesang / L'Oréal Korea

★★★★★

Karen was instrumental in developing a long-term communication strategy for our company, focusing on ESG, which involved a comprehensive plan with clear timelines, activities, stakeholders, and the writing of articles. I'm impressed by her professionalism and leadership. Karen is a pleasure to work with. I highly recommend her.

Karen’s coaching transformed my career and personal life. Her intuitive, holistic approach, grounded in global leadership experience, sets her apart. She offers practical strategies, deep support, and the clarity I needed to grow as an executive. The impact has been profound, both for me and our organisation. I highly recommend her.

★★★★★

I liaised with Karen as an investor and former Board Member of DigitalTown. Karen’s presentation of DigitalTown’s rebrand and go-to-market strategy was an important part of our due diligence. Her work ethic was exceptional and she made due with a limited budget and resources as part of DT’s rebrand.

Symmetry perfectly grasped what we wanted to achieve and fully understood our brand, as well as how best to promote it and improve awareness. This, of course, led to some fantastic results. Karen’s written skills are excellent, and she is a genuinely lovely person. It has always been a pleasure to work with her.

Mariette Dusseldorp, Marcomms Manager, Advantech Europe

Samer Soufi, CEO, INXPIRIUS

Lawrence Lerner, Investor & Consultant, $1B in revenue impact

Lucy Nelson, Sales & Marketing Director, Nelson Hotels & Inns

★★★★★

Karen is a great Marketeer but has her feet on the ground and not in the clouds. She is knowledgeable, experienced and was a great asset. I recommend Karen highly.

★★★★★

When I first met Karen I was blown away by her professionalism and dedication. We needed somebody proactive who had our best interests at heart. Symmetry exceeded our expectations! Symmetry are hardworking, reliable and really get results in very little time. I would highly recommend Symmetry to any company looking to raise its profile.

Robert Pryde, former Managing Director, Deva / Methven

Jessica Johnson, former Sales & Marketing Director, Peckforton Castle Hotel

★★★★★

Karen is a wonderful coach who deeply understands me and partners with me to help me address my situation and get me on the best track.

JaeHee Yoo, HR Lead, Umicore Korea

★★★★★

Karen is the best coach, mentor and teacher I have ever met.
She is also an inspirational spiritual teacher, counsellor, and friend. She has a great influence on her clients. Working with Karen has improved my confidence and enriched my life.

Jungsook Lee, CEO, TOC VISION, Korea

★★★★★

Karen’s coaching through Mission Talent was transformative. I gained clarity on my career path, overhauled my CV with purpose, and learned powerful tools like Positive Intelligence to manage inner saboteurs. It was a deeply reflective and practical experience that left me more confident and prepared for future opportunities

Nana Odoi, Programme Director, GIZ

★★★★★

Karen is highly skilled at crafting authentic stories that showcase the successes and strengths of the brands she represents. Her insights are always timely and relevant, which is why colleagues and the press trust her so much.